1996 As a result of the impact that the small-scale farming system had on the farmers, villagers were called on to form an agriculture production and marketing group for vegetables. 1997 The farmer group leader, Ming-Zuan Kuo, begun planting Iceberg lettuce, and after successful experimentation, encouraged group members to do the same. 2002 International harvest of Iceberg lettuce suffered, and the produce was sold to Singapore, Malaysia, South Korea via traders. Iceberg lettuce produce continued to be sold to Singapore by means of strategic alliance. Moreover,support was garnered from the purchasing agent for MacDonald, Japan. 2003 By acquiring the Good Agriculture Practice (GAP) certification for safety in fruits and vegetables, production of safe and healthy Iceberg lettuce was able to continue. 2005 The system for traceability of agriculture products was introduced from Japan to increase the competitiveness of the Iceberg lettuce worldwide. 2006 Farmer group members visited Japan and participated in a technological exchange between farmers in Asama Town, Saku, Nagano, as an effort to improve planting technology and stabilize product quality. 2007 With “Taiwan Lettuce Village” as campaign title, a number of needs including “planned production, stable supplies, safe cultivation, and healthy fruits and vegetables” were put forth in order to provide fresh fruits and vegetables that are excellent in quality. 2007 The first “Taiwan Lettuce Village Food Festival” was held and well-received, allowing attendees to further appreciate the palatability of lettuce. 2008 Passed the Taiwan Good Agriculture Produce (TGAP) traceability certification for Iceberg lettuce conducted by the Food Safety Institute International. 2010 Certified by Global Good Agricultural Practices (Globalgap) via SGS in Taiwan for lettuce product.